Resumé

• Copywriter and designer of promotional materials for quilt making book publisher, including catalogs, sell sheets, magazine ads, weekly e-newsletters, and blog posts
• Grew and maintained social media presence on Facebook, Instagram, and Pinterest
• Worked closely with Editorial on product development, reviewing submissions, recreating projects for step-by--step photography, and providing fresh-eye proofreading
• Maintained product database and consumer website, recently converting it from a static to responsive template for improved SEO
• Coordinated company presence at biannual trade show, including book signing schedule, schoolhouses and Take & Teaches
• Provided excellent customer service to consumers

• Marketing design for magazine publishers including Meredith Corporation, Condé Nast, Boston Magazine, Yankee, Philadelphia Magazine, Old Farmer’s Almanac, Consumer Reports, Popular Photography, New England Journal of Medicine, Lion’s Roar and Make magazines
• Originated control-beating packages and brochures for MORE and Diabetic Living magazines
• Produced Strategic Planning presentations for Meredith Books, Newsstand sales and Home Depot
• Designed Meredith Corporation’s Annual Report for six years
• Consistent control winner of direct mail pieces, insert cards, emails and landing pages

• Recently taught Digital Media – a requirement for Graphic Design majors that provides the technical skills in Photoshop and Illustrator necessary for advanced design work
• Also taught Form and Concept, a foundation course in design as applied to visual communication. Have taught InDesign Bootcamp, Relief Printmaking, Special Topics: Illustration and Interactive Design, using Flash and ActionScript 3 to develop interactive animations.
• Developed all course syllabuses, content, lessons, assignments and tests for Digital Media, InDesign Bootcamp, Illustration and Interactive Design
• Created lessons on basic to advanced design and production skills for students of all abilities
• Mentored students seeking internship opportunities.
• Stepped in to teach an additional course load during department head’s sabbatical

• In the book division, primary design contact for product managers and trade sales force for all marketing and sales support requests
• Planned, designed and executed collateral including catalogs, advertisements, presentations, brochures, sell sheets, in-store merchandising and various other high-visibility design projects.
• Prepared high-end Public Relation campaigns, included PR Kits, book signing posters and giveaways for key authors, all within tight budget restrictions

• Marketing contact for the Home and Garden sales force, including the Home Depot and Des Moines-based salesforce and managers for marketing and sales support requests
• Conceptualized and created the proposal that won Meredith an extremely profitable license to publish books based on TLC’s Trading Spaces
• Coordinated biannual sales meeting materials, including catalogs, PowerPoint presentations, sales aids, merchandising sell sheets and marketing calendars

• Graduated with distinction
• Recipient of the Flint Family Merit Scholarship and the Rose Family Merit Scholarship
• Coordinated supplies and gave instruction in a traditional black and white photography darkroom

Current Social Media Chair and Past-President and Gift Print Director

Former Education Director